Although I don’t always care about whether a product is brand name or not, it is rare that I prefer the store brand version more than a brand name product. However, I really like the MKB Aqua Cleansing Oil so much that I have mentioned it several times in past favorites videos!
MKB is the store brand line from Matsumoto Kiyoshi, a major drugstore chain in Japan. MatsuKiyo, as it is locally known, is easy to find in many large cities due to its distinctive yellow store front.
(picture from Wikipedia)
What it does: (from Matsumoto Kiyoshi)
Not heavy or oily. Removes even mascara thoroughly. Can be used in the shower.
Price: 615 JPY (about $6) / 250 ml. The bottle is about the same size as other cleansing oils.
Availability: This product is available at the more than 700 MatsuKiyo stores throughout Japan, as well as on MatsuKiyo’s website.
What I thought:
I originally bought this because it is much cheaper than brand name oil cleansers. I really like this product, so much so that I have not been buying any other oil cleanser for a while!
The product comes with a pump, and I typically use 1 pump for my entire face. The oil is a bit thicker than other brands, but I feel that this makes it easier to apply to my face without the product dripping. It removes makeup quite well, but I found that I needed to be a little bit more thorough when I used waterproof mascara.
I also use this to clean my makeup brushes, because it rinses clean without any residue.
Would I repurchase? Yes!
Hope you enjoyed this review!