This blog post is heavily inspired by this article by Beautyholics Anonymous.
You may have noticed that I have a regular schedule when it comes to blog posts. Typically, I post 3 times a week – a non-review post (sometime unrelated to beauty) on Monday, a review on Wednesday, and a Weekly Reads on Friday or Saturday. Most of these are scheduled posts, which I rely on heavily.
Why do I always schedule my blog posts? I have 3 major reasons.
1. I’m a perfectionist and cannot publish a blog post without proofreading it
I typically write a blog post, save it as a draft, and proofread it again before publishing. This helps me catch a lot of typos and awkward phrases. I am a native English speaker, but I have not lived in the US for over 15 years, and I sometimes make strange mistakes. This helps me to catch them before I publish a blog post.
There are also some times when I edit and I realize that I forgot to mention something in the blog post. By proofreading at a later time, I can catch these mistakes before publishing the blog post.
2. Scheduling helps me to provide content on a regular schedule
Every blogger has probably gone through times when they are brimming with inspiration, when they can write blog post after blog post of interesting content. On the other hand, we have all probably had writer’s block as well. As every “how to write a good blog” article mentions, it is important to provide regular posts. By writing articles when I am inspired, I have blog post drafts that I can then edit and space out as scheduled posts.
3. The weekends are my only “private time”
Many of you know that I typically work 12 hours a day, or somewhere near that. I wake up at 5 AM, and try to go to bed by 10 PM. Everything that I do related to my blog tends to happen on weekends, including taking pictures and editing them, writing blog posts, and commenting on other blogs. If I want to post any more frequently than once per week, scheduled posts help me to do so.
If you are a blogger, do you do scheduled posts? Or, do you post as you write?